I am a strategist, designer and researcher. I combine analytical reasoning with creative exploration to help organisations to innovate and align their services with their customers.

About


I navigate between strategic analysis, hands-on design and academic research.
Previously I designed and directed motion graphics for various clients throughout Europe and the US and grew a few grey hairs trying to understand business strategy in creative contexts in my PhD research.
Currently, I combine my analytical skills with my design skills to help companies to synchronize their services with their customers.
I also help to establish the Design Management Academy and write papers on strategy and management in creative contexts.

Work


Ethnography
Research
Strategy Analysis
Strategic decision-making in creative contexts
Branding
Market Research
Gaining trust in a mature market
Branding
Market Research
UI design
Capturing authenticity and tradition in a craft beer brand
coming soon...
Branding
UI design
Establishing a platform for the design management research community
coming soon...
Workflow management
Design Management
Streamlining a digital signage production workflow
coming soon...
Storytelling
Animation
Explaining an open innovation platform

Papers


I have presented my research on business models, creativity, identity and strategy at several international conferences.


van den Broek, A. & Rieple, A. (2017) Using actor-network theory to reveal strategy processes in design firms. Paper presented at the Design Management Academy, Hong Kong

van den Broek, A. & Rieple, A. (2017) Distributed power and alignment in a digital design studio. Paper presented at the European Group for Organizational Studies (EGOS), Napoli, Italy

van den Broek, A. (2015) Studying strategy in a pluralistic context: the applicability of actor-network theory. Paper presented at the British Academy of Management Conference, Portsmouth, UK

Kamprath, M., van den Broek, A., Elisabeth Eppinger, E., Halecker, B. (2014) “How to Paint the Canvas?”: The Business Model Environment Template Paper presented at the XXV ISPIM Innovation Conference “Innovation for Sustainable Economy & Society, Dublin, Ireland

van den Broek, A. (2013) Strategy development in a creative context: the case of digital design studios. Paper presented at the Doktorandenkolloquium Managementforschung, Freie Universität, Berlin, Germany

van den Broek, A. (2013) Strategic decision-making in digital design studios. Paper presented at the 3rd Interreg Conference: Creative industries: think tanks for innovative practices in management, strategy and organization?, Deauville, France

van den Broek, A. (2013) Strategy development in the creative industries: the case of digital design studios. Paper presented at the PREBEM Conference, University of Amsterdam, the Netherlands

van den Broek, A. (2012) Strategy development in the design sector: a theoretical perspective. Paper presented at DMI International Research Conference, Design Management Institute, Boston, USA

Talks


Below a list of seminars and talks


(2016) Strategy in creative contexts. Seminar at Centre for Creativity in Professional Practice, Cass Business School, London, UK


(2016) Strategy in creative contexts. Seminar at MA Innovation Management, Central Saint Martins, London, UK


(2015) Digital Design studios: Networks of Engagement. Presentation at Creative Management, Branding and Enterprise Research Hub Summer Symposium, London College of Fashion, London, UK


(2015) Digital Design studios: Networks of Engagement. Presentation at IDEaS research hub meeting, Westminster Business School, London, UK


(2015) Digital Design studios: Networks of Engagement. Poster presentation at Blue Skies Above, Solid Ground Below: innovation and sustainability in digital arts & humanities Conference, King’s College, London, UK


(2015) Digital Design studios: Networks of Engagement. Presentation at Cultures in Disarray Conference, King’s College, London, UK


(2015) Digital Design studios: Hierarchies and Power. Presentation at Research Fortnight, London College of Communication, London, UK


(2014) Strategy development in digital design studios. Presentation at the RNUAL Spring Research Symposium, London, UK


(2013) Strategy processes in the creative industries. Presentation at the RNUAL Summer Research Symposium, London, UK


(2012) Strategy in the creative industries: Strategy processes in Digital, Multimedia, Communication Design studios. Presentation at the RNUAL Summer Research Symposium, UAL London, UK


Connect


E-mail me via: antonius designstrategy.eu

Connect with me on LinkedIn

Or follow my occassional tweets via @antoniusvdbroek